Customer Journey Map
One interactive map of the whole journey, B2B institutions and B2C families, from first touch through sale to customer success. Each step shows its channels and flags what is still missing.

Cofounder who builds and runs customer success & client operations for EdTech and Talent: from onboarding and retention to the AI-native systems that keep a lean team running.

tech professionals recruited & placed
years building & running client operations functions
companies co-founded since 2019
active students supported across institutional accounts
Four tools that run customer success and client operations at Supertest. Real screenshots; institution and contact names are blurred. Click any frame to expand, scroll inside it to explore.
One interactive map of the whole journey, B2B institutions and B2C families, from first touch through sale to customer success. Each step shows its channels and flags what is still missing.

A daily sales cockpit on the live CRM pipeline: who to contact today, replies first, then overdue follow-ups, with the right channel and one-click logging. A natural-language bar lets me give Claude bulk instructions, proposed for approval before anything is written.

A system of 12 automations (plus an archive folder) that turns social conversations into qualified leads: Instagram DMs and comments move to WhatsApp, triage separates schools from families, then follow-up, plan questions, opt-out and fallback flows take over. Contacts sync to the CRM; n8n runs the follow-up engine.

A six-stage lifecycle from signed deal to renewal (handoff, onboarding, adoption, monthly follow-up, renewal, expansion) with a weekly traffic-light check that triggers a rescue plan when adoption drops. Each step shows how many tasks are still to do, and a second lane covers families end to end, fully automated.

Four ventures since 2019, from a university car-sharing app to a staff-augmentation agency that scaled to $872K ARR.
AI-personalized EdTech platform preparing Colombian students for Saber 11 and Saber Pro, sold B2B to schools and universities.
LATAM staff augmentation. $872K ARR at peak, 200+ placements, 40+ client accounts in the US and Europe; closed through an orderly wind-down.
avvy.co ↗4-app consumer portfolio with 1,000+ downloads before refocusing on Supertest.
University car-sharing app across 4 campuses: 500+ shared rides, 2,000+ users.
Hosting, sponsoring and pitching in the developer and startup scene. Two recaps from the Supabase Community Meetups in Bogotá and Barranquilla below.





Built the CX function from scratch: hiring, CRM and support tooling, KPIs, cross-team feedback loops.
farmu.com.co ↗Contractor settlements across two U.S. logistics terminals, 200+ monthly payments.
leangroup.com ↗Corporate financials and credit history analysis for lending decisions.
bancoserfinanza.com ↗BA, Business Administration
HR Management Certificate · Orlando, FL
Dream Bigger Program