Field Brief — Curriculum Vitae

Valentín Rodríguez

Founder — GTM, Talent and Automation.

Valentín Rodríguez

Open to: GTM Leadership roles · People & Talent Leadership roles — at tech startups.

9AI systems built for Supertest's GTM motion
100+tech professionals recruited & placed
7+years leading GTM & People functions
4companies co-founded since 2019
1.0

Profile

Co-founder and operator who turns business problems into working software — using Claude Code as my engineering team. At Supertest, I diagnose the bottleneck in the sales or ops process and build the agent, skill, or workflow that removes it. That instinct comes from 7+ years leading People & Talent across LATAM and the U.S. — including co-founding a staff augmentation agency that recruited and managed 100+ software professionals for VC-backed companies — now applied to building AI-native GTM infrastructure myself, end to end.

2.0

Companies Founded

Supertest ↗ supertest.co

Jan 2026 — Present
Active — Scaling

Partner

AI-personalized EdTech platform preparing Colombian students for the Saber 11 and Saber Pro standardized tests, sold B2B to schools and universities. Barranquilla, Colombia.

  • Designed and built, personally, with Claude Code, a 9-project GTM automation portfolio that runs the company's sales motion: an internal Slack sales orchestrator, an AI WhatsApp SDR/support agent, a cold-outreach engine, a pre-meeting research agent, a call-reviewer that writes CRM notes and tasks, a proposal generator, and a newsletter agent.
  • Acts as the company's own GTM engineer — integrating the Anthropic API, Attio CRM, Slack, GitHub, Fireflies, Linear, and Make.com into one operating system for a founder-led sales motion, running 24/7 on a self-managed VPS.
  • Owns product vision, B2B sales (rectors, vicerrectores, deans), and go-to-market strategy for the Costa Caribe region.

Avvy Talent ↗ avvy.co

Jan 2022 — Jun 2026
Exited — Acquired Jun 2026

Co-Founder | Head of People & Talent Acquisition

LATAM-focused staff augmentation and recruiting agency serving U.S. and European tech companies.

  • Led the company to a successful exit, acquired by another recruiting agency in June 2026 after 4+ years scaling the business.
  • Recruited and managed 100+ software engineers, data professionals, and technical roles across LATAM; led end-to-end talent acquisition, people operations, and organizational design for fully remote teams.
  • Introduced automation and AI-driven workflows to streamline recruiting, candidate screening, and internal processes.

MondayLoop

Jan 2025 — Aug 2025
Reallocated to Supertest

Co-Founder, GTM

Consumer app devshop shipping mobile apps for the U.S. App Store market.

  • Shipped and grew a 4-app consumer portfolio — MacroMax (AI calorie tracker), DogDogScan (AI dog breed ID + skin scanner), an image-to-anime line, and an AI image generator — to 1,000+ downloads and ~$3K MRR combined.
  • Growth ran below the threshold that justified the capital and attention required to keep scaling it — redirected both into Supertest in 2026 as the higher-leverage bet.

Rutana

Mar 2019 — Mar 2020
Early Venture

Co-Founder

University car-sharing mobile application. Barranquilla, Colombia.

  • Led early operations and business development; built partnerships across 4 universities.
  • Reached 500+ shared rides among 2,000+ registered users.
3.0

Projects Built with Claude Code

A 9-project GTM automation portfolio built solo for Supertest, not from a software background. Two flagship systems below; the rest of the portfolio follows.

01

Sales Orchestrator (Slack Agent)

The command center: lives in #ventas, reads the live pipeline from the CRM, executes commercial tasks on command, and runs the other 8 agents by mention — zero terminal.

Claude Code · Anthropic API · Python · Slack Bolt (Socket Mode) · Attio API · GitHub API · DigitalOcean VPS + pm2

02

WhatsApp SDR & Support Agent ("Claudia")

Qualifies inbound prospects and answers customer support over WhatsApp, with human-like typing delay, persistent conversation history, and Slack alerts routed by urgency.

Claude Code · Anthropic API · EvolutionAPI / Baileys · Docker · Python · VPS Deployment

03

Cold Outreach Sequencer

Turns a CSV of target institutions into a researched, personalized multi-touch email + WhatsApp sequence, with auto stop-on-reply and CRM sync.

Claude Code · Anthropic API · Exa.ai · Gmail SMTP/IMAP · Attio API · Python

04

Pre-Meeting Research Agent

Given an institution's name, generates a PDF brief with results, comparatives, and decision-makers — delivered to Slack in ~2 minutes, before every call.

Claude Code · Anthropic API · Exa.ai · Python

05

Call Reviewer

Pulls the latest sales call transcript, opens follow-up tasks in Linear, and writes a CRM note with a suggested deal stage — confirmed by a human, never auto-moved.

Claude Code · Anthropic API (Sonnet) · Fireflies.ai GraphQL · Linear API · Attio API

06

Internal Wiki with Natural-Language Editing

A 22-page company wiki the Slack agent can update and redeploy on command. View live →

Claude Code · MkDocs Material · GitHub API · Vercel · Anthropic API

07

This Website

This CV site itself — built end to end with Claude Code. View repo →

Claude Code · HTML / CSS · Python (image processing)

08

Pomo

A minimal, retro pomodoro timer with a drag-and-drop kanban board — a personal side project, built solo end to end. View live → · View repo →

Claude Code · Next.js · TypeScript · Tailwind CSS · @dnd-kit · Vercel

4.0

Work Experience

Customer Experience Lead

Nov 2021 — Mar 2022

Farmu · Barranquilla, Colombia — VC-backed online drugstore marketplace

  • Built and scaled the Customer Experience function from scratch, including team hiring and training.
  • Implemented CRM systems, support tools, and performance KPIs.
  • Established feedback loops between Customer Support, Operations, Sales, and Product teams.

Settlements Coordinator

Jun 2020 — Oct 2021

Lean Solutions Group · Barranquilla, Colombia

  • Led contractor settlement operations across two U.S. logistics terminals.
  • Implemented rate validation and control processes to prevent payment discrepancies and delays.
  • Supported management with actionable insights to improve accuracy and efficiency across 200+ monthly contractor payments.

Commercial Credit Analyst

Mar 2018 — Mar 2019

Banco Serfinanza · Barranquilla, Colombia

  • Analyzed corporate clients' financial statements, credit history, and KPIs.
  • Supported credit approval decisions through risk assessment and financial modeling.
5.0

Credentials

Universidad del Norte — BA, Business Administration · Barranquilla, Colombia (2012–2017)

Valencia College — HR Management Certificate · Orlando, FL (2014)

Endeavor Accelerator — Dream Bigger Program (2024)

6.0

Capabilities

People & Talent
Talent Acquisition · Technical Recruiting · People Operations · Performance Frameworks · Staff Augmentation · Stakeholder Management
AI & Automation
Claude Code · Anthropic API (Sonnet / Haiku) · Python Automation · Slack API (Bolt) · GitHub API · Attio CRM API · Make.com · Vercel · VPS Deployment (Docker / pm2)
GTM
Lead Generation · Outbound Sequencing · CRM Automation · 1:1 Closing · GTM Strategy · Negotiation · Pipeline Management · Process Optimization
Languages
Spanish (Native) · English (Professional / Fluent)
7.0

Community

Caribedev.org

Community sponsor · 2023–Present

Supabase Community Meetups

Host · Bogotá / Barranquilla / Cartagena · 2023–Present

RevenueCat Shipathon

Barranquilla · 2025